Cold Email for VinHMS: Cracking the ASEAN Market with Precision

In today’s competitive landscape, reaching the right audience can be the difference between stagnation and significant growth. For VinHMS, a leading player in the hospitality technology sector, the challenge was clear: how to effectively connect with a vast network of targeted hotel owners across more than six diverse ASEAN countries. The goal was not just to send emails, but to ensure they landed in inboxes, were opened, and ultimately generated qualified leads.

The Challenge: Navigating a Complex International Outreach

VinHMS needed to initiate contact with hotel owners throughout the ASEAN region. This presented a multifaceted problem: how to build an email outreach system that could scale across multiple countries, bypass spam filters, and maintain domain reputation, all while delivering a consistent and impactful message to a very specific B2B niche.

Phil Nguyen’s Strategic Solution: A Full-Cycle, AI-Powered Automation

My approach was to engineer a comprehensive cold email infrastructure that was both robust and intelligent. Recognizing the critical need for deliverability and domain integrity, I focused on building a system that could send a high volume of cold emails without triggering spam alerts.

This involved a strategic combination of:

• Deep Technical Expertise: Leveraging in-depth knowledge of web servers and domain configurations to optimize email sending protocols.
• AI Integration: Incorporating artificial intelligence to enhance various aspects of the email outreach, from content generation to audience targeting.
• Automation Powerhouse: Implementing a tech stack that included Instantly for sending, Apollo for lead sourcing, Mailchimp for lead nurturing, and n8n to orchestrate seamless, full-cycle automation across the entire process.
• Hyper-Personalized Sequences: Developing sophisticated email sequences, meticulously split by career roles and specific departments, with up to 10 nurturing steps to ensure maximum engagement and lead qualification.

Outstanding Results: Exceeding Expectations in a Niche Market

The results of this meticulously crafted strategy speak for themselves, demonstrating the power of combining technical prowess with intelligent automation:

• Over 70% Open Rate: We achieved an impressive open rate exceeding 70% for cold emails, significantly surpassing industry benchmarks and indicating high deliverability and compelling subject lines.
• 17,000 Qualified Email Leads: The project culminated in the successful acquisition of a robust database of 17,000 targeted email leads, providing VinHMS with a substantial pipeline for future outreach and business development.

This case study exemplifies how a strategic and technically sound approach to cold email outreach, powered by smart automation and AI, can unlock significant growth even in challenging international and niche markets.